:root{--ink:#17140d;--ink-soft:#211b13;--cream:#f1e6dc;--cream-deep:#e7d5c7;--brown:#654936;--brown-deep:#402d22;--white:#fffaf4;--muted:#d6c8bc;--dark-muted:#6f655d;--line:rgba(241,230,220,.28);--content:1240px;--serif:"Italiana",serif;--condensed:"Barlow Condensed",sans-serif;--sans:"DM Sans",sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--ink);color:var(--cream);font:400 16px/1.65 var(--sans)}img{display:block;max-width:100%}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit}.content-width{width:min(var(--content),calc(100% - 64px));margin-inline:auto}.section{padding-block:100px}.eyebrow{display:block;text-transform:uppercase;letter-spacing:.15em;font:600 14px/1.2 var(--condensed)}
.site-header{position:absolute;z-index:20;top:0;left:0;width:100%;height:82px;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;padding:0 32px;text-transform:uppercase;letter-spacing:.12em;font:600 14px var(--condensed)}.header-links{display:flex;gap:28px}.brand{display:inline-flex;align-items:center;justify-content:center;text-align:center}.brand img{display:block;width:clamp(190px,14vw,250px);height:auto}.header-actions{justify-self:end}.login-button{display:inline-flex;min-width:100px;height:42px;align-items:center;justify-content:center;border:1px solid rgba(255,255,255,.75);border-radius:2px}.menu-toggle,.mobile-menu{display:none}
.hero{position:relative;height:860px;overflow:hidden}.hero-picture{position:absolute;inset:0;display:block}.hero-media{width:100%;height:100%;object-fit:cover;object-position:center}.hero-overlay{position:absolute;inset:0;background:linear-gradient(90deg,rgba(6,7,6,.72),rgba(6,7,6,.2) 60%,rgba(6,7,6,.48)),linear-gradient(180deg,rgba(4,5,5,.25),rgba(7,6,4,.1) 55%,rgba(10,8,5,.72))}.hero-content{position:relative;height:100%;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding-top:45px}.hero h1{max-width:900px;margin:0 0 38px;font:400 clamp(88px,8vw,142px)/.9 var(--serif);letter-spacing:-.045em;text-wrap:balance}.hero-rule{position:absolute;left:50%;bottom:-1px;height:84px;border-left:1px solid rgba(255,255,255,.45)}
.cta{display:inline-flex;min-width:180px;height:52px;padding:0 28px;align-items:center;justify-content:center;border-radius:2px;text-transform:uppercase;letter-spacing:.1em;font:600 15px var(--condensed);transition:background .2s,color .2s,transform .15s,border-color .2s}.cta-primary{background:var(--cream);color:var(--ink);border:1px solid var(--cream)}.cta-primary:hover{background:#fff;border-color:#fff;transform:translateY(-2px)}.cta-primary:active{transform:translateY(0);background:var(--cream-deep)}.cta-secondary{border:1px solid rgba(255,255,255,.75);background:transparent;color:var(--white)}.cta-secondary:hover{background:rgba(255,255,255,.1)}.center-action{text-align:center;margin-top:48px}
.statistics{display:grid;grid-template-columns:.85fr 1.15fr;gap:80px;align-items:center;padding-block:86px;border-bottom:1px solid var(--line)}.stat-number strong{display:block;margin-top:10px;font:400 clamp(52px,5vw,76px)/1 var(--serif);letter-spacing:-.035em}.stat-rule{display:block;width:80px;border-top:1px solid var(--cream);margin-top:22px}.statistics p{max-width:620px;margin:0;font-size:18px;line-height:1.75;color:var(--muted)}
.section-heading{text-align:center;margin-bottom:54px}.section-heading h2{margin:0;font:400 clamp(64px,6vw,96px)/1 var(--serif);letter-spacing:-.045em}.section-heading p{margin:15px 0 0;color:var(--muted);font-size:16px}.choice{padding-top:88px}.choice-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.choice-card{position:relative;height:520px;overflow:hidden;border-radius:3px}.choice-card img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}.card-shade{position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,8,6,.12),rgba(10,8,6,.38) 52%,rgba(10,8,6,.86));transition:background .3s}.choice-copy{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center}.choice-copy small{font:600 14px var(--condensed);letter-spacing:.16em;text-transform:uppercase}.choice-copy strong{font:400 clamp(34px,3.5vw,54px)/1.05 var(--serif);text-transform:uppercase}.choice-copy b{margin-top:22px;font:600 14px var(--condensed);letter-spacing:.14em;text-transform:uppercase}.choice-card em{position:absolute;bottom:20px;left:24px;font:400 13px var(--sans);font-style:normal;color:var(--muted)}.choice-card:hover img{transform:scale(1.04)}.choice-card:hover .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.18),rgba(10,8,6,.45) 50%,rgba(10,8,6,.9))}
.why{padding-top:92px}.audience-tabs{display:grid;grid-template-columns:1fr 1fr;max-width:520px;margin:0 auto 22px;border:1px solid var(--cream)}.audience-tabs button{min-height:50px;border:0;background:transparent;text-transform:uppercase;letter-spacing:.12em;font:600 14px var(--condensed);cursor:pointer}.audience-tabs button[aria-selected="true"]{background:var(--cream);color:var(--ink)}
.stories{background:linear-gradient(120deg,var(--brown-deep),var(--brown) 55%,#4b3528);border-block:1px solid rgba(255,255,255,.18)}.stories-inner{display:grid;grid-template-columns:.75fr 1.25fr;gap:80px;align-items:center}.stories header h2{margin:10px 0 0;font:400 64px/1 var(--serif)}.story-slider{display:grid;grid-template-columns:52px 1fr 52px;gap:18px;align-items:center}.slider-arrow{width:52px;height:52px;border:1px solid rgba(255,255,255,.55);background:transparent;border-radius:50%;font-size:22px;cursor:pointer}.story-card{background:var(--cream);color:var(--ink);padding:40px;min-height:260px}.story-card blockquote{margin:0;font:400 22px/1.65 var(--serif)}.story-person{display:flex;align-items:center;gap:18px;margin-top:28px}.story-person img{width:72px;height:72px;object-fit:cover;border-radius:50%;filter:grayscale(1)}.story-person strong{display:block;font-size:16px}.story-person span{font-size:14px;color:var(--dark-muted)}.story-person b{display:block;color:#785545;letter-spacing:.2em}
.final-cta{text-align:center;padding:100px 0;background:var(--ink-soft)}.final-cta h2{margin:12px 0 15px;font:400 clamp(58px,6vw,88px)/1 var(--serif)}.final-cta p{max-width:650px;margin:0 auto 34px;color:var(--muted);font-size:17px}.footer{background:var(--cream);color:var(--ink);padding:68px 0 38px}.footer-brand{display:flex;width:max-content;margin:0 auto 60px}.footer-brand img{width:260px}.footer-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:42px}.footer details summary{list-style:none;margin-bottom:20px;text-transform:uppercase;letter-spacing:.08em;font:600 15px var(--condensed)}.footer details summary::-webkit-details-marker{display:none}.footer details a{display:block;padding:3px 0;color:#574f48;font-size:14px;line-height:1.65}.legal-copy{border-top:1px solid #cdbbae;margin:48px 0 0;padding-top:28px;text-align:center;color:#746960;font-size:13px;line-height:1.65}.mobile-sticky-cta{display:none}
a:focus-visible,button:focus-visible{outline:3px solid #f3c892;outline-offset:4px}.header-links a:hover,.footer a:hover,.text-link:hover{text-decoration:underline;text-underline-offset:4px}
@media(max-width:900px){.content-width{width:min(100% - 40px,760px)}.section{padding-block:80px}.site-header{height:72px;padding-inline:20px}.header-links{display:none}.brand{font-size:19px}.menu-toggle{display:inline-flex;height:42px;align-items:center;border:0;background:transparent;text-transform:uppercase;font:600 13px var(--condensed);letter-spacing:.12em}.header-actions{display:flex;gap:10px}.login-button{min-width:80px}.mobile-menu{display:none;position:absolute;top:66px;right:20px;min-width:190px;padding:20px;background:var(--cream);color:var(--ink);border-radius:3px;box-shadow:0 12px 36px rgba(0,0,0,.35)}.mobile-menu.open{display:grid;gap:14px}.hero{height:760px}.hero h1{font-size:88px;max-width:700px}.statistics{grid-template-columns:1fr;gap:30px}.choice-card{height:430px}.stories-inner{grid-template-columns:1fr;gap:38px}.footer-grid{grid-template-columns:repeat(3,1fr)}}
@media(max-width:600px){body{padding-bottom:72px}.content-width{width:calc(100% - 28px)}.section{padding-block:68px}.site-header{height:64px;padding-inline:14px}.brand{font-size:16px}.brand small{font-size:6px}.login-button{display:none}.menu-toggle{height:40px;padding:0 10px;border:1px solid rgba(255,255,255,.65);border-radius:2px}.mobile-menu{top:58px;right:14px}.hero{height:690px;background:#1b170f}.hero-picture{top:64px;bottom:auto;height:clamp(250px,61vw,278px);background:#2a2018}.hero-media{width:100%;height:100%;object-fit:contain;object-position:center top}.hero-overlay{background:linear-gradient(180deg,rgba(11,8,6,.2) 0,rgba(17,13,9,.08) 35%,rgba(27,23,15,.82) 46%,#1b170f 55%,#1b170f 100%)}.hero-content{justify-content:flex-end;padding:0 8px 70px}.hero h1{max-width:100%;margin-bottom:28px;font-size:59px;line-height:.95}.cta{width:100%;min-width:0;height:52px;font-size:16px}.hero .cta{width:calc(100% - 24px)}.statistics{padding-block:64px;gap:22px}.stat-number strong{font-size:48px}.statistics p{font-size:16px;line-height:1.7}.section-heading{margin-bottom:38px;text-align:left}.section-heading h2{font-size:52px;line-height:1.02}.section-heading p{font-size:15px}.choice-grid{grid-template-columns:1fr;gap:16px}.choice-card{height:420px}.choice-copy strong{font-size:38px}.choice-card em{font-size:12px}.center-action{margin-top:28px}.audience-tabs{margin-bottom:14px}.chairman{grid-template-columns:1fr;gap:28px;padding-block:72px}.chairman-heading h2{font-size:57px}.chairman-copy h3{font-size:20px}.chairman-copy p{font-size:16px;line-height:1.7}.chairman-actions{display:grid;grid-template-columns:1fr;width:100%}.text-link{text-align:center;padding:12px}.stories{padding-block:72px}.stories header h2{font-size:52px}.story-slider{grid-template-columns:1fr}.slider-arrow{position:absolute;width:44px;height:44px;z-index:2;background:rgba(23,20,13,.85)}.story-slider{position:relative}.slider-arrow.prev{left:-6px}.slider-arrow.next{right:-6px}.story-card{padding:30px 26px;min-height:340px}.story-card blockquote{font-size:21px;line-height:1.55}.story-person{display:flex;align-items:center;gap:18px;margin-top:28px}.story-person img{width:64px;height:64px}.final-cta{padding:72px 14px}.final-cta h2{font-size:51px}.final-cta p{font-size:16px}.footer{padding:48px 0 32px}.footer-brand{font-size:21px;margin-bottom:34px}.footer-grid{display:block}.footer details{border-top:1px solid #cdbbae}.footer details summary{display:flex;align-items:center;justify-content:space-between;min-height:58px;margin:0;cursor:pointer}.footer details summary:after{content:'+';font:400 23px var(--sans)}.footer details[open] summary:after{content:'−'}.footer details a{padding:7px 0;font-size:14px}.legal-copy{font-size:12px;margin-top:34px}.mobile-sticky-cta{position:fixed;z-index:40;left:12px;right:12px;bottom:10px;display:flex;height:52px;align-items:center;justify-content:center;background:var(--cream);color:var(--ink);border:1px solid var(--ink);border-radius:3px;text-transform:uppercase;letter-spacing:.1em;font:600 16px var(--condensed);box-shadow:0 8px 25px rgba(0,0,0,.3)}}
@media(max-width:600px){body{padding-bottom:72px}.content-width{width:calc(100% - 28px)}.section{padding-block:68px}.site-header{height:64px;grid-template-columns:1fr auto 1fr;padding-inline:14px;background:transparent}.site-header .brand{grid-column:2;grid-row:1;justify-self:center;font-size:16px}.brand small{font-size:6px}.header-actions{grid-column:1;grid-row:1;justify-self:start}.login-button{display:none}.menu-toggle{height:40px;padding:0 10px;border:1px solid rgba(255,255,255,.65);border-radius:2px}.mobile-menu{top:58px;left:14px;right:auto}.hero{height:auto;min-height:760px;background:#1b170f;isolation:isolate}.hero:before{content:"";position:absolute;z-index:0;inset:-12px;background:url("assets/hero-mobile.webp") center/cover no-repeat;filter:blur(10px);transform:scale(1.04)}.hero-picture{z-index:1;top:0;bottom:auto;height:clamp(250px,61vw,278px);background:transparent}.hero-media{width:100%;height:100%;object-fit:contain;object-position:center top;-webkit-mask-image:linear-gradient(to bottom,#000 0,#000 58%,rgba(0,0,0,.72) 72%,transparent 94%);mask-image:linear-gradient(to bottom,#000 0,#000 58%,rgba(0,0,0,.72) 72%,transparent 94%)}.hero-overlay{z-index:2;background:linear-gradient(180deg,rgba(13,9,6,.28) 0,rgba(20,14,10,.08) 24%,rgba(27,20,14,.42) 39%,rgba(24,18,12,.72) 58%,rgba(23,18,12,.78) 100%)}.hero-content{z-index:3;height:auto;min-height:760px;justify-content:flex-start;padding:clamp(330px,84vw,370px) 18px 68px}.hero h1{width:min(100%,390px);max-width:100%;margin:0 auto 30px;font-size:clamp(42px,12vw,58px);line-height:1}.hero h1 br{display:none}.cta{width:100%;min-width:0;height:52px;font-size:16px}.hero .cta{width:min(100%,360px);margin-inline:auto}.statistics{padding-block:64px;gap:22px}.stat-number strong{font-size:48px}.statistics p{font-size:16px;line-height:1.7}.section-heading{margin-bottom:38px;text-align:left}.section-heading h2{font-size:52px;line-height:1.02}.section-heading p{font-size:15px}.choice-grid{grid-template-columns:1fr;gap:16px}.choice-card{height:420px}.choice-copy strong{font-size:38px}.choice-card em{font-size:12px}.center-action{margin-top:28px}.audience-tabs{margin-bottom:14px}.chairman{grid-template-columns:1fr;gap:28px;padding-block:72px}.chairman-heading h2{font-size:57px}.chairman-copy h3{font-size:20px}.chairman-copy p{font-size:16px;line-height:1.7}.chairman-actions{display:grid;grid-template-columns:1fr;width:100%}.text-link{text-align:center;padding:12px}.stories{padding-block:72px}.stories header h2{font-size:52px}.story-slider{grid-template-columns:1fr}.slider-arrow{position:absolute;width:44px;height:44px;z-index:2;background:rgba(23,20,13,.85)}.story-slider{position:relative}.slider-arrow.prev{left:-6px}.slider-arrow.next{right:-6px}.story-card{padding:30px 26px;min-height:340px}.story-card blockquote{font-size:21px;line-height:1.55}.story-person{display:flex;align-items:center;gap:18px;margin-top:28px}.story-person img{width:64px;height:64px}.final-cta{padding:72px 14px}.final-cta h2{font-size:51px}.final-cta p{font-size:16px}.footer{padding:48px 0 32px}.footer-brand{font-size:21px;margin-bottom:34px}.footer-grid{display:block}.footer details{border-top:1px solid #cdbbae}.footer details summary{display:flex;align-items:center;justify-content:space-between;min-height:58px;margin:0;cursor:pointer}.footer details summary:after{content:'+';font:400 23px var(--sans)}.footer details[open] summary:after{content:'−'}.footer details a{padding:7px 0;font-size:14px}.legal-copy{font-size:12px;margin-top:34px}.mobile-sticky-cta{position:fixed;z-index:40;left:12px;right:12px;bottom:10px;display:flex;height:52px;align-items:center;justify-content:center;background:var(--cream);color:var(--ink);border:1px solid var(--ink);border-radius:3px;text-transform:uppercase;letter-spacing:.1em;font:600 16px var(--condensed);box-shadow:0 8px 25px rgba(0,0,0,.3)}}
@media(max-width:600px){body{padding-bottom:0}.mobile-sticky-cta{display:none}}

/* Compact mobile hero composition */
@media(max-width:600px){
  .site-header{display:flex;align-items:center;justify-content:space-between;padding-inline:20px}
  .site-header .brand{position:absolute;left:50%;max-width:calc(100% - 180px);transform:translateX(-50%);white-space:nowrap}
  .header-actions{display:flex;width:100%;align-items:center;justify-content:space-between}
  .menu-toggle{display:flex;width:44px;height:44px;padding:0;align-items:center;justify-content:center;flex-direction:column;gap:4px;border:0;background:transparent}
  .menu-toggle span{display:block;width:21px;border-top:2px solid var(--cream);border-radius:2px}
  .login-button{display:inline-flex;min-width:64px;width:64px;height:40px;border-color:rgba(241,230,220,.55);font-size:13px;letter-spacing:.1em}
  .mobile-menu{left:20px}
  .hero{height:auto;min-height:0}
  .hero:before{inset:-10px;background-position:center 32%;filter:blur(8px);transform:scale(1.035)}
  .hero-picture{top:56px;height:clamp(292px,74vw,324px)}
  .hero-media{transform:translateX(-10%);-webkit-mask-image:linear-gradient(to bottom,#000 0,#000 44%,rgba(0,0,0,.82) 58%,rgba(0,0,0,.36) 78%,transparent 100%);mask-image:linear-gradient(to bottom,#000 0,#000 44%,rgba(0,0,0,.82) 58%,rgba(0,0,0,.36) 78%,transparent 100%)}
  .hero-overlay{background:linear-gradient(180deg,rgba(12,9,6,.34) 0,rgba(16,11,8,.1) 25%,rgba(24,17,12,.38) 43%,rgba(24,18,12,.64) 67%,rgba(22,17,11,.76) 100%)}
  .hero-content{height:auto;min-height:0;justify-content:flex-start;padding:clamp(306px,76vw,327px) 20px 52px}
  .hero h1{width:min(100%,370px);margin:0 auto 30px;font-size:clamp(38px,10vw,50px);line-height:1.02}
  .hero .cta{width:min(100%,320px);height:48px}
  .hero-rule{height:40px}
}

/* AI-outpainted mobile hero: one continuous photographic background */
@media(max-width:600px){
  .hero{height:auto;min-height:0;max-height:none;background:#24180f}
  .hero:before{display:none}
  .hero-picture{inset:0;z-index:0;width:100%;height:100svh;background:transparent}
  .hero-media{width:100%;height:100%;object-fit:cover;object-position:center center;transform:none;-webkit-mask-image:none;mask-image:none}
  .hero-overlay{z-index:1;background:linear-gradient(180deg,rgba(13,8,5,.42) 0,rgba(18,11,7,.08) 19%,rgba(21,13,8,.04) 47%,rgba(24,15,9,.3) 61%,rgba(22,14,9,.7) 100%)}
  .hero-content{z-index:2;height:auto;min-height:0;justify-content:flex-start;padding:66svh 20px 44px}
  .hero-content:before{content:"";position:absolute;z-index:0;left:0;right:0;top:calc(66svh - 100px);bottom:0;background:linear-gradient(180deg,rgba(30,19,12,0),rgba(28,18,11,.38) 38%,rgba(23,15,9,.66) 100%);pointer-events:none}
  .hero h1,.hero .cta{position:relative;z-index:1}
  .hero h1{width:min(100%,370px);margin:0 auto 28px;font-size:clamp(34px,9vw,44px);line-height:1.05}
  .hero h1 br{display:block}
  .hero .cta{width:80%;max-width:340px;height:60px}
  .hero-rule{z-index:2;height:32px}
  .login-button{min-width:56px;width:56px;height:36px;border-color:rgba(241,230,220,.4);font-size:12px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.cta,.choice-card img,{transition:none}}

/* Brand logo assets */
.brand img{max-width:100%;height:auto}
@media(max-width:900px){.brand img{width:210px}.footer-brand img{width:230px}}
@media(max-width:600px){
  .site-header .brand img{width:174px}
  .footer-brand img{width:210px}
}

/* Warm editorial atmosphere — background and light only */
body{background:#1b170f;overflow-x:hidden}
main{background:linear-gradient(180deg,#1b170f 0%,#19160f 34%,#1c180f 68%,#18150e 100%)}
.hero{background:#1b170f}
.hero-media{opacity:1;mix-blend-mode:normal}
.hero-overlay{background:linear-gradient(90deg,rgba(23,20,13,.54),rgba(35,27,18,.12) 52%,rgba(23,20,13,.48)),linear-gradient(180deg,rgba(22,18,12,.18),rgba(27,22,14,.08) 48%,rgba(23,20,13,.78))}
.statistics,.choice,.why{position:relative;isolation:isolate}
.statistics:before,.choice:before,.why:before{content:"";position:absolute;z-index:-1;pointer-events:none;left:50%;width:100vw;transform:translateX(-50%)}
.statistics:before{inset-block:-1px -70px;background:radial-gradient(ellipse 58% 58% at 38% 45%,rgba(92,67,40,.08),rgba(27,23,15,0) 74%)}
.choice:before{inset-block:-90px -70px;background:radial-gradient(ellipse 54% 42% at 50% 55%,rgba(112,76,45,.16),rgba(27,23,15,0) 76%)}
.why:before{inset-block:-80px -75px;background:radial-gradient(ellipse 64% 48% at 50% 53%,rgba(105,73,46,.14),rgba(27,23,15,0) 78%)}
.stories{background:radial-gradient(ellipse 65% 90% at 52% 45%,rgba(112,76,45,.16),rgba(61,47,36,0) 76%),linear-gradient(120deg,#342a21,#49372a 54%,#31271f)}
.final-cta{background:linear-gradient(180deg,#1a160f,#1c180f)}

/* Why benefits brochure panel — color treatment only */
.why .audience-tabs{position:relative;background:#f1e9de;border-color:rgba(45,37,29,.45)}
.why .audience-tabs:after{content:"";position:absolute;left:-1px;right:-1px;top:100%;height:22px;background:#f1e9de;pointer-events:none}
.why .audience-tabs button{background:#f1e9de;color:#17130f}
.why .audience-tabs button[aria-selected="true"]{background:#cfa58f;color:#17130f}
.why .why-features{background:#f1e9de}
.why .why-feature{background:#f1e9de;color:#17130f;border-color:rgba(45,37,29,.45)}

.why {color:#17130f}
.why-feature__copy{color:#17130f}
.why mark,.why ::selection{background:transparent;color:inherit}
::target-text{background:transparent;color:inherit}

/* Independent final hero positioning: Mobile scale and desktop vertical offset */
@media(max-width:600px){
  .hero-media{transform:scale(1.25);object-position:80% center}
}

@media(min-width:901px){
  .hero-picture{z-index:0;transform:none;background:transparent}
  .hero-media{object-position:center}
  .hero-overlay{z-index:1}
  .hero-content{transform:translateY(84px)}
  .hero-content,.hero-rule{z-index:2}
  .hero:after{content:none}
  .site-header{z-index:3}
}

/* Hero conversion copy — responsive typography for the formal launch message */
.hero h1{max-width:1120px;margin-bottom:20px;font-size:clamp(68px,6.65vw,112px);line-height:.94}
.hero-eyebrow,.hero-mobile-subtitle,.hero-supporting-image{display:none}
.hero-subtitle{max-width:700px;margin:0 0 28px;color:rgba(255,250,244,.92);font:400 clamp(17px,1.45vw,21px)/1.5 var(--sans);letter-spacing:.01em}
.hero-trust-badge{max-width:900px;margin:17px 0 0;color:rgba(241,230,220,.8);font:500 14px/1.5 var(--sans);letter-spacing:.015em}
.hero-trust-badge span{margin-inline:7px;color:rgba(241,230,220,.55)}

/* Primary conversion actions — desktop only */
@media(min-width:768px){
  .hero-cta{min-width:290px;height:70px;padding-inline:42px;font-family:var(--sans);font-size:16px;font-weight:700;letter-spacing:.1em;box-shadow:0 8px 22px rgba(0,0,0,.18)}
  .hero-subtitle{margin-bottom:40px}
  .hero-trust-badge{margin-top:30px}
  .hero-cta:hover{background:#fffaf4;border-color:#fffaf4;box-shadow:0 12px 28px rgba(0,0,0,.28);transform:translateY(-2px)}
  .why-sdu-action{margin-top:68px;margin-bottom:104px}
  .why-sdu-cta{min-width:310px;height:72px;padding-inline:46px;font-family:var(--sans);font-size:16px;font-weight:700;letter-spacing:.1em;border-color:rgba(241,230,220,.82);box-shadow:0 8px 22px rgba(0,0,0,.2)}
  .why-sdu-cta span{margin-left:8px;transition:transform .18s ease}
  .why-sdu-cta:hover{background:#fffaf4;border-color:#fffaf4;box-shadow:0 12px 28px rgba(0,0,0,.28);transform:translateY(-2px)}
  .why-sdu-cta:hover span{transform:translateX(4px)}
}

/* PC brand statement scale — keep mobile presentation unchanged */
@media(min-width:901px){
  .final-cta{min-height:650px;padding:86px 0 108px;display:flex;align-items:center}
  .final-cta .content-width{width:min(1240px,calc(100% - 64px))}
  .final-cta h2{max-width:1180px;margin:16px auto 32px;font-size:clamp(78px,5.2vw,92px);line-height:.96}
  .final-cta p{max-width:760px;margin:0 auto 40px;font-size:18px;line-height:1.6}
  .final-cta .cta{width:290px;min-width:290px;height:68px;padding:0 42px;font-family:var(--sans);font-size:16px;font-weight:700;letter-spacing:.1em;border-radius:2px;box-shadow:0 8px 22px rgba(0,0,0,.18)}
  .final-cta .cta:hover{background:#fffaf4;border-color:#fffaf4;box-shadow:0 12px 28px rgba(0,0,0,.28);transform:translateY(-2px)}
}

@media(max-width:600px){
  .hero{min-height:0;height:auto;background:#1b170f}
  .hero-picture,.hero-overlay,.hero-rule{display:none}
  .hero-content{display:flex;min-height:0;height:auto;padding:96px 32px 64px;align-items:center;justify-content:flex-start;background:#1b170f}
  .hero-eyebrow{display:block;margin:0 0 28px;color:var(--cream);font-family:Arial,Helvetica,sans-serif;font-size:11px;font-weight:600;line-height:1.2;letter-spacing:.12em}
  .hero h1{width:100%;max-width:340px;margin:0 auto 30px;font-size:clamp(29px,8vw,32px);line-height:1.03;letter-spacing:-.035em;text-wrap:balance}
  .hero-subtitle{display:none}
  .hero-mobile-subtitle{display:block;max-width:326px;margin:0 auto 34px;color:rgba(241,230,220,.84);font:400 16px/1.55 var(--sans);letter-spacing:0}
  .hero .cta{width:100%;height:58px;margin:0 auto;font-size:15px}
  .hero-trust-badge{display:none}
  .hero-supporting-image{display:block;order:5;width:100%;height:210px;margin:42px 0 0;overflow:hidden;border-radius:8px;background:#30251c}
  .hero-supporting-image img{width:100%;height:100%;object-fit:cover;object-position:center 54%}
}

/* Restore the established mobile two-person Hero composition. */
@media(max-width:600px){
  .hero{min-height:0;height:auto;background:#24180f}
  .hero-picture{display:block;inset:0;z-index:0;width:100%;height:100svh}
  .hero-media{display:block;width:100%;height:100%;object-fit:cover;object-position:center center;transform:none;-webkit-mask-image:none;mask-image:none}
  .hero-overlay{display:block;z-index:1;background:linear-gradient(180deg,rgba(13,8,5,.42) 0,rgba(18,11,7,.08) 19%,rgba(21,13,8,.04) 47%,rgba(24,15,9,.3) 61%,rgba(22,14,9,.7) 100%)}
  .hero-content{display:flex;z-index:2;min-height:0;height:auto;padding:59svh 20px 38px;align-items:center;justify-content:flex-start;background:transparent}
  .hero h1{width:min(100%,360px);max-width:100%;margin:0 auto 16px;font-size:clamp(29px,7.65vw,36px);line-height:1.05;letter-spacing:-.035em}
  .hero-subtitle{display:block;max-width:335px;margin:0 auto 24px;font-size:15px;line-height:1.48}
  .hero .cta{width:min(100%,360px);height:56px;margin-inline:auto;font-size:16px}
  .hero-trust-badge{display:block;max-width:335px;margin:14px auto 0;font-size:12.5px;line-height:1.55}
  .hero-trust-badge span{margin-inline:4px}
  .hero-rule{display:block;z-index:2;height:32px}
  .hero-eyebrow,.hero-mobile-subtitle,.hero-supporting-image{display:none!important}
}

/* Section 2 — compact editorial choice cards */
.choice{padding-top:76px;padding-bottom:88px}
.choice .section-heading{margin-bottom:42px;text-align:center}
.choice-grid{width:min(100%,1120px);margin-inline:auto;gap:20px}
.choice-card{height:600px}
.choice-card:first-child img{object-position:center center}
.choice-card:nth-child(2) img{object-position:center center}
.choice-copy strong{width:94%;font-size:clamp(34px,3vw,47px);line-height:1.02}
.choice-copy small{font-size:13px}
.choice-copy b{margin-top:18px;font-size:13px}
.choice-card em{right:20px;font-size:12px;line-height:1.35}
.choice .center-action{display:none}

@media(max-width:600px){
  .choice.content-width{width:calc(100% - 48px)}
  .choice{padding-top:64px;padding-bottom:72px}
  .choice .section-heading{margin-bottom:32px;text-align:center}
  .choice .section-heading h2{font-size:clamp(42px,12vw,52px)}
  .choice-grid{width:100%;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:10px}
  .choice-card{height:auto;aspect-ratio:1 / 1.48;border-radius:3px}
  .choice-copy{justify-content:center}
  .choice-copy small{font-size:10px;letter-spacing:.12em}
  .choice-copy strong{width:96%;font-size:clamp(16px,5.15vw,21px);line-height:.98;white-space:normal}
  .choice-copy b{display:none}
  .choice-card em{right:7px;bottom:9px;left:7px;font-size:9px;line-height:1.25;text-align:center}
}

/* Desktop Section 2 — restrained paired-card composition on one continuous texture */
@media(min-width:901px){
  .statistics{width:min(1020px,calc(100% - 64px));grid-template-columns:360px 500px;gap:100px;align-items:start;padding:76px 0 138px;border-bottom:0}
  .stat-number strong{margin:0;font-size:64px;line-height:.98;white-space:nowrap}
  .stat-number .eyebrow{margin-top:12px;font:600 15px/1.2 var(--sans);letter-spacing:.075em}
  .statistics p{max-width:500px;margin:0;color:rgba(214,200,188,.86);font:500 16px/1.6 var(--sans);letter-spacing:.055em;text-transform:uppercase;white-space:nowrap}
  .choice{z-index:0;padding-top:96px;padding-bottom:76px}
  .choice:before{inset:auto;top:-1px;left:50%;z-index:0;width:100vw;height:calc(100% + 2px);transform:translateX(-50%);background:linear-gradient(rgba(23,20,13,.72),rgba(23,20,13,.72)),url("assets/choice-background-texture.png") center center / cover no-repeat}
  .choice > *{position:relative;z-index:1}
  .choice .section-heading{margin-bottom:60px}
  .choice .section-heading h2{font-size:clamp(118px,6.3vw,132px);line-height:.96;white-space:nowrap}
  .choice .section-heading p{margin-top:10px;font-size:18px}
  .choice-grid{display:flex!important;width:1048px!important;max-width:1048px!important;margin:0 auto!important;grid-template-columns:none!important;justify-content:center!important;gap:8px!important;transform:none!important;zoom:normal!important}
  .choice-card{flex:0 0 520px!important;width:520px!important;min-width:0!important;max-width:520px!important;height:565px!important;min-height:0!important;aspect-ratio:auto!important;transform:none!important;border-radius:5px}
  .choice-copy small{font-size:11px}
  .choice-copy strong{width:92%;font-size:34px;line-height:1.02}
  .choice-copy b{margin-top:12px;font-size:10px;opacity:.78}
  .choice-card em{right:14px;bottom:14px;left:14px;font-size:10px;text-align:center}
}

/* Mobile Section 2 — compact two-card selector */
@media(max-width:600px){
  .statistics{border-bottom:0}
  .choice.content-width{width:calc(100% - 52px)}
  .choice{z-index:0;padding-top:60px;padding-bottom:48px}
  .choice:before{inset:auto;top:-1px;left:50%;z-index:0;width:100vw;height:calc(100% + 2px);transform:translateX(-50%);background:linear-gradient(180deg,rgba(23,20,13,.54),rgba(23,20,13,.48) 54%,rgba(23,20,13,.56)),url("assets/choice-background-texture.png") center center / cover no-repeat}
  .choice > *{position:relative;z-index:1}
  .choice .section-heading{margin-bottom:30px;text-align:center}
  .choice .section-heading h2{font-size:clamp(47px,13.2vw,58px);line-height:1.01}
  .choice .section-heading p{margin-top:13px}
  .choice-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:10px;justify-content:center}
  .choice-card{height:auto;aspect-ratio:1 / 1.43}
  .choice-copy small{font-size:9px;letter-spacing:.105em}
  .choice-copy strong{width:100%;font-size:clamp(13px,4.15vw,16px);line-height:1;letter-spacing:-.055em;white-space:nowrap}
  .choice-card em{right:-7px;bottom:9px;left:-7px;font-size:8px;line-height:1.2;letter-spacing:-.045em;white-space:nowrap}
}

/* Mobile membership introduction — editorial information hierarchy */
@media(max-width:600px){
  .statistics.content-width{width:100%;max-width:none;margin:0}
  .statistics{display:block;height:540px!important;min-height:0!important;max-height:540px!important;padding:88px 30px 0 38px!important;overflow:hidden}
  .stat-number strong{margin:0;color:var(--cream);font-family:"Cormorant Garamond","Bodoni Moda",Georgia,serif;font-size:58px;font-weight:400;line-height:.92;letter-spacing:-.035em;white-space:nowrap}
  .stat-number .eyebrow{margin-top:12px;color:rgba(241,230,220,.88);font-family:Arial,Helvetica,sans-serif;font-size:16px;font-weight:600;line-height:1;letter-spacing:.04em}
  .statistics p{max-width:none;margin:76px 0 0;color:rgba(214,200,188,.78);font-family:Arial,Helvetica,sans-serif;font-size:15px;font-weight:400;line-height:1.55;letter-spacing:.055em;text-transform:uppercase;white-space:nowrap}
}

/* Mobile membership banner — remove all desktop sizing and no-wrap constraints */
@media(max-width:767px){
  .members-stat{display:block!important;width:100%!important;max-width:none!important;min-width:0!important;min-height:0!important;height:auto!important;max-height:none!important;margin:0!important;padding:56px 32px 72px!important;overflow:hidden!important;transform:none!important}
  .members-stat__number{display:block;margin:0!important;font-family:"Cormorant Garamond",Georgia,serif!important;font-size:52px!important;font-weight:400!important;line-height:.95!important;letter-spacing:-.035em!important;white-space:nowrap!important;transform:none!important}
  .members-stat__label{display:block;margin-top:10px!important;font-family:Arial,Helvetica,sans-serif!important;font-size:14px!important;font-weight:600!important;line-height:1!important;letter-spacing:.05em!important;white-space:normal!important}
  .members-stat__copy{width:100%!important;max-width:100%!important;min-width:0!important;margin:62px 0 0!important;font-family:Arial,Helvetica,sans-serif!important;font-size:14px!important;font-weight:400!important;line-height:1.65!important;letter-spacing:.035em!important;text-transform:uppercase!important;white-space:normal!important;overflow-wrap:normal!important;word-break:normal!important;transform:none!important}
}

/* Choice section — final desktop and mobile proportion pass */
@media(min-width:901px){
  .choice{padding-top:90px;padding-bottom:116px}
  .choice .section-heading{max-width:1320px;margin:0 auto 48px}
  .choice .section-heading h2{max-width:1320px;margin-inline:auto;font-size:clamp(104px,5.45vw,116px);line-height:.96;white-space:nowrap}
  .choice .section-heading p{max-width:660px;margin:14px auto 0;font-size:18px;line-height:1.45}
  .choice-grid{display:flex!important;width:1048px!important;max-width:1048px!important;margin:0 auto!important;justify-content:center!important;gap:8px!important}
  .choice-card{flex:0 0 520px!important;width:520px!important;min-width:0!important;max-width:520px!important;height:565px!important;min-height:0!important;aspect-ratio:auto!important}
  .choice-card:first-child img{object-position:center 30%}
  .choice-card:nth-child(2) img{object-position:center 62%}
  .choice-card:nth-child(2) .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.34),rgba(10,8,6,.48) 52%,rgba(10,8,6,.88))}
  .choice-copy strong{width:92%;font-size:33px;line-height:1.02}
  .choice-copy small{opacity:.72}
  .choice-copy b{margin-top:11px;font-size:10px;opacity:.66}
}

@media(max-width:600px){
  .choice{padding-bottom:48px}
  .choice .section-heading{margin-bottom:24px}
  .choice .section-heading h2{font-size:clamp(44px,12.5vw,55px);line-height:1.01}
  .choice .section-heading p{margin-top:10px;line-height:1.35}
  .choice.content-width{width:calc(100% - 48px)}
  .choice-grid{gap:10px}
  .choice-card{aspect-ratio:1 / 1.4}
  .choice-copy strong{width:100%;font-size:clamp(12.5px,3.85vw,15px);line-height:1;letter-spacing:-.06em;white-space:nowrap}
  .choice-card:nth-child(2) .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.34),rgba(10,8,6,.52) 52%,rgba(10,8,6,.9))}
  .choice-card em{right:-8px;bottom:26px;left:-8px;font-size:9px;line-height:1.15;letter-spacing:-.04em;white-space:nowrap}
}

/* Desktop choice-card readability and interaction */
@media(min-width:901px){
  .choice-card{transition:transform .28s ease,box-shadow .28s ease}
  .choice-card .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.24) 0,rgba(10,8,6,.62) 48%,rgba(10,8,6,.9) 100%)}
  .choice-card:nth-child(2) .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.44) 0,rgba(10,8,6,.68) 48%,rgba(10,8,6,.92) 100%)}
  .choice-copy{padding-inline:26px;text-shadow:0 2px 18px rgba(0,0,0,.48)}
  .choice-copy small{font-family:var(--sans);font-size:16px;font-weight:600;letter-spacing:.1em;line-height:1.2;opacity:.86}
  .choice-copy strong{width:100%;font-size:54px;line-height:1;letter-spacing:-.035em;white-space:nowrap}
  .choice-copy b{display:inline-flex;align-items:center;gap:7px;margin-top:25px;padding-bottom:4px;border-bottom:1px solid rgba(241,230,220,.72);font-family:var(--sans);font-size:17px;font-weight:600;letter-spacing:.045em;line-height:1.2;opacity:.94}
  .choice-copy b span{display:inline-block;transition:transform .22s ease}
  .choice-card em{right:18px;bottom:18px;left:18px;color:rgba(255,250,244,.9);font-family:var(--sans);font-size:16px;font-weight:500;line-height:1.25;text-align:center;text-shadow:0 2px 12px rgba(0,0,0,.75)}
  .choice-card:hover{transform:translateY(-6px);box-shadow:0 16px 34px rgba(0,0,0,.28)}
  .choice-card:hover img{transform:scale(1.045)}
  .choice-card:hover .choice-copy b span{transform:translateX(5px)}
  .choice-card:focus-visible{outline:2px solid var(--cream);outline-offset:5px}
}

/* Mobile choice-card copy and touch affordance only */
@media(max-width:767px){
  .choice{padding-bottom:80px}
  .choice .section-heading{margin-bottom:48px}
  .choice-card picture,.choice-card picture img{display:block;width:100%;height:100%}
  .choice-card picture img{object-fit:cover;object-position:center 56%}
  .choice-card .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.16) 0,rgba(10,8,6,.3) 37%,rgba(10,8,6,.72) 66%,rgba(10,8,6,.95) 100%)}
  .choice-card:nth-child(2) .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.32) 0,rgba(10,8,6,.44) 36%,rgba(10,8,6,.76) 66%,rgba(10,8,6,.95) 100%)}
  .choice-card__content{inset:auto 0 62px!important;align-items:center!important;justify-content:flex-end!important;text-align:center!important}
  .choice-card__eyebrow{font-family:Arial,Helvetica,sans-serif!important;font-size:10px!important;font-weight:600!important;line-height:1.15!important;letter-spacing:.055em!important;text-transform:uppercase!important;opacity:.94}
  .choice-card__title{width:100%!important;margin-top:7px!important;font-family:"Cormorant Garamond",Georgia,serif!important;font-size:23px!important;font-weight:400!important;line-height:.9!important;letter-spacing:-.035em!important;white-space:nowrap!important;text-shadow:0 2px 14px rgba(0,0,0,.65)}
  .choice-card__cta{display:block!important;margin-top:18px!important;padding:0!important;border:0!important;font-family:Arial,Helvetica,sans-serif!important;font-size:10px!important;font-weight:600!important;line-height:1!important;letter-spacing:.045em!important;white-space:nowrap!important;opacity:.94;text-decoration:none!important}
  .choice-card__cta span{display:inline-block;transition:transform .18s ease}
  .choice-card__stat{display:block!important;right:14px!important;bottom:22px!important;left:14px!important;margin:0!important;color:rgba(255,250,244,.9)!important;font-family:Arial,Helvetica,sans-serif!important;font-size:9px!important;font-weight:500!important;font-style:normal!important;line-height:1.15!important;letter-spacing:-.015em!important;white-space:nowrap!important;text-align:center!important;transform:none!important;text-shadow:0 2px 10px rgba(0,0,0,.82)}
  .choice-card:active img{transform:scale(.985)}
  .choice-card:active .card-shade{background:linear-gradient(180deg,rgba(10,8,6,.3) 0,rgba(10,8,6,.46) 37%,rgba(10,8,6,.8) 66%,rgba(10,8,6,.97) 100%)}
  .choice-card:active .choice-card__cta span{transform:translateX(4px)}
}

/* Keep responsive picture sources filling their card on every breakpoint. */
.choice-card picture{display:block;width:100%;height:100%}

.final-cta__mobile-title,
.final-cta__mobile-copy{display:none}
.final-cta__image{
  display:block;
  width:74%;
  max-width:960px;
  height:420px;
  margin:48px auto 0;
  overflow:hidden;
  border-radius:18px;
}
.final-cta__image img{
  display:block;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center center;
}

@media(min-width:901px){
  .final-cta{padding-bottom:122px}
}

@media(max-width:600px){
  .final-cta{padding:72px 0 78px}
  .final-cta .content-width{width:100%;max-width:none;padding:0}
  .final-cta .eyebrow{display:block;margin:0 auto 22px}
  .final-cta__desktop-title,
  .final-cta__desktop-copy{display:none}
  .final-cta__mobile-title,
  .final-cta__mobile-copy{display:block}
  .final-cta__mobile-title span{display:block;white-space:nowrap}
  .final-cta h2{
    width:min(358px,calc(100% - 32px));
    max-width:358px;
    margin:0 auto 26px;
    font-size:clamp(42px,11.5vw,47px);
    line-height:.96;
    letter-spacing:-.035em;
    overflow-wrap:normal;
    word-break:normal;
    hyphens:none;
  }
  .final-cta p{
    width:min(360px,calc(100% - 32px));
    max-width:360px;
    margin:0 auto 32px;
    color:var(--muted);
    font-size:13px;
    line-height:1.42;
    letter-spacing:-.01em;
    overflow-wrap:normal;
    word-break:normal;
  }
  .final-cta .cta{
    display:inline-flex;
    width:min(300px,calc(100% - 96px));
    min-width:0;
    max-width:300px;
    height:58px;
    margin:0 auto 36px;
    padding:0 22px;
    align-items:center;
    justify-content:center;
    font-size:14px;
    letter-spacing:.08em;
  }
  .final-cta__image{
    display:block;
    width:86%;
    max-width:340px;
    height:240px;
    margin:0 auto;
    overflow:hidden;
    border-radius:18px;
  }
  .final-cta__image img{
    display:block;
    width:100%;
    height:100%;
    object-fit:cover;
    object-position:center center;
  }
}

@media(max-width:420px){
  .final-cta h2{max-width:358px;font-size:43px}
  .final-cta p{max-width:358px}
  .final-cta__image{height:236px}
}

/* Why SDU — desktop editorial redesign only */
@media(min-width:1024px){
  .why.section.content-width{
    box-sizing:border-box;
    width:100%;
    max-width:none;
    margin:0;
    padding:92px 0 72px;
    background:#f6efe7;
    color:#17140d;
    isolation:isolate;
  }
  .why:before{display:none}
  .why .section-heading{
    width:min(820px,calc(100% - 64px));
    margin:0 auto 46px;
    text-align:center;
  }
  .why .section-heading h2{
    margin:0;
    color:#17140d;
    font-size:clamp(76px,5.35vw,92px);
    line-height:.94;
    letter-spacing:-.045em;
  }
  .why .section-heading p{
    max-width:760px;
    margin:24px auto 0;
    color:#62584f;
    font-size:18px;
    line-height:1.55;
  }
  .why .audience-tabs{
    position:relative;
    z-index:1;
    display:grid;
    grid-template-columns:1fr 1fr;
    width:min(640px,calc(100% - 64px));
    max-width:640px;
    margin:0 auto 46px;
    overflow:hidden;
    border:1px solid rgba(60,40,30,.16);
    border-radius:2px;
    background:#fbf6ef;
  }
  .why .audience-tabs:after{display:none}
  .why .audience-tabs button{
    min-height:58px;
    border:0;
    background:#fbf6ef;
    color:#17140d;
    font-family:var(--condensed);
    font-size:16px;
    font-weight:700;
    letter-spacing:.13em;
    text-transform:uppercase;
  }
  .why .audience-tabs button+button{
    border-left:1px solid rgba(60,40,30,.12);
  }
  .why .audience-tabs button[aria-selected="true"]{
    background:#c7977d;
    color:#fffaf4;
  }
  .why .why-features{
    position:relative;
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:0;
    width:min(1280px,calc(100% - 112px));
    margin:0 auto;
    overflow:visible;
    border-top:1px solid rgba(60,40,30,.12);
    border-bottom:1px solid rgba(60,40,30,.12);
    background:transparent;
  }
  .why .why-features:before{
    content:"";
    position:absolute;
    top:0;
    bottom:0;
    left:50%;
    width:1px;
    background:rgba(60,40,30,.12);
    transform:translateX(-.5px);
  }
  .why .why-feature{
    position:relative;
    display:grid;
    grid-template-columns:250px minmax(0,1fr);
    gap:34px;
    min-height:280px;
    padding:48px 48px 46px 34px;
    border:0;
    background:transparent;
    color:#17140d;
  }
  .why .why-feature:nth-child(n+3){
    border-top:1px solid rgba(60,40,30,.12);
  }
  .why-feature__media{
    display:grid;
    grid-template-columns:78px 1fr;
    gap:26px;
    align-items:start;
  }
  .why-feature__number{
    min-height:154px;
    padding-top:2px;
    border-right:1px solid rgba(60,40,30,.1);
    color:#b98970;
    font-family:var(--serif);
    font-size:62px;
    font-weight:400;
    line-height:.9;
    letter-spacing:-.035em;
  }
  .why-feature__icon{
    display:inline-flex;
    width:112px;
    height:112px;
    align-items:center;
    justify-content:center;
    margin-top:38px;
    border:2px solid rgba(185,137,112,.22);
    border-radius:50%;
    color:#17140d;
  }
  .why-feature__icon svg{
    width:48px;
    height:48px;
    fill:none;
    stroke:currentColor;
    stroke-width:3;
    stroke-linecap:round;
    stroke-linejoin:round;
  }
  .why-feature__body{
    max-width:390px;
    padding-top:1px;
  }
  .why-feature__title{
    display:block;
    margin:0;
    color:#17140d;
    font-family:var(--serif);
    font-size:36px;
    font-weight:400;
    line-height:1.08;
    letter-spacing:-.025em;
  }
  .why-feature__copy{
    position:relative;
    display:block;
    padding:42px 0 0;
    color:#241c16;
    font-size:17px;
    line-height:1.68;
  }
  .why-feature__copy:before{
    content:"";
    position:absolute;
    top:22px;
    left:0;
    width:52px;
    height:1px;
    background:#c7977d;
  }
  .why-feature__copy p{
    max-width:360px;
    margin:0;
  }
  .why .why-sdu-action{
    margin:38px 0 0;
    text-align:center;
  }
  .why .why-sdu-cta{
    min-width:300px;
    height:56px;
    padding:0 42px;
    border:1px solid #c7977d;
    border-radius:2px;
    background:#c7977d;
    color:#fffaf4;
    font-family:var(--sans);
    font-size:15px;
    font-weight:700;
    letter-spacing:.11em;
    box-shadow:none;
  }
  .why .why-sdu-cta:hover{
    background:#b9856f;
    border-color:#b9856f;
    color:#fffaf4;
    transform:translateY(-1px);
  }
}

/* Why SDU — mobile editorial adaptation only */
@media(max-width:1023px){
  .why.section.content-width{
    box-sizing:border-box;
    width:100%;
    max-width:none;
    margin:0;
    padding:36px 16px 36px;
    overflow-x:hidden;
    background:#f6efe7;
    color:#17140d;
    isolation:isolate;
  }
  .why:before{display:none}
  .why .section-heading{
    box-sizing:border-box;
    width:100%;
    max-width:350px;
    margin:0 auto 20px;
    text-align:center;
  }
  .why .section-heading h2{
    margin:0;
    color:#17140d;
    font-size:clamp(42px,11.4vw,50px);
    line-height:.98;
    letter-spacing:-.045em;
  }
  .why .section-heading p{
    width:100%;
    max-width:320px;
    margin:10px auto 0;
    color:#655b52;
    font-size:14px;
    line-height:1.36;
    white-space:normal;
  }
  .why .audience-tabs{
    box-sizing:border-box;
    display:grid;
    grid-template-columns:minmax(0,1fr) minmax(0,1fr);
    width:100%;
    max-width:100%;
    margin:0 auto 12px;
    overflow:hidden;
    border:1px solid rgba(80,55,40,.14);
    border-radius:4px;
    background:#fbf6ef;
  }
  .why .audience-tabs:after{display:none}
  .why .audience-tabs button{
    box-sizing:border-box;
    min-width:0;
    max-width:100%;
    min-height:44px;
    padding:0 6px;
    border:0;
    background:#fbf6ef;
    color:#17140d;
    font-family:var(--condensed);
    font-size:10.5px;
    font-weight:700;
    line-height:1.05;
    letter-spacing:.075em;
    text-transform:uppercase;
    white-space:nowrap;
    overflow:hidden;
    text-overflow:clip;
  }
  .why .audience-tabs button+button{
    border-left:1px solid rgba(80,55,40,.12);
  }
  .why .audience-tabs button[aria-selected="true"]{
    background:#c7977d;
    color:#fffaf4;
  }
  .why .why-features{
    box-sizing:border-box;
    display:grid;
    grid-template-columns:1fr;
    gap:10px;
    width:100%;
    max-width:100%;
    margin:0 auto;
    border:0;
    background:transparent;
  }
  .why .why-features:before{display:none}
  .why .why-feature{
    box-sizing:border-box;
    position:relative;
    display:grid;
    grid-template-columns:74px minmax(0,1fr);
    gap:12px;
    width:100%;
    max-width:100%;
    min-width:0;
    overflow:hidden;
    min-height:0;
    height:auto;
    padding:14px 12px;
    border:1px solid rgba(80,55,40,.12);
    border-radius:9px;
    background:rgba(255,255,255,.18);
    color:#17140d;
    box-shadow:none;
  }
  .why .why-feature:nth-child(n+3){
    border-top:1px solid rgba(80,55,40,.12);
  }
  .why-feature__media{
    position:static;
    display:flex;
    min-width:0;
    max-width:100%;
    align-items:center;
    justify-content:center;
    padding-right:8px;
  }
  .why-feature__media:after{
    content:"";
    position:absolute;
    top:12%;
    left:86px;
    width:1px;
    height:76%;
    background:rgba(80,55,40,.1);
  }
  .why-feature__number{
    position:absolute;
    top:14px;
    left:98px;
    right:auto;
    min-height:0;
    padding:0;
    border:0;
    color:#b98970;
    font-family:var(--serif);
    font-size:34px;
    font-weight:400;
    line-height:.9;
    letter-spacing:-.035em;
    pointer-events:none;
  }
  .why-feature__icon{
    display:inline-flex;
    width:64px;
    height:64px;
    align-items:center;
    justify-content:center;
    margin:0;
    border:2px solid rgba(185,137,112,.18);
    border-radius:50%;
    color:#17140d;
  }
  .why-feature__icon svg{
    width:27px;
    height:27px;
    fill:none;
    stroke:currentColor;
    stroke-width:3;
    stroke-linecap:round;
    stroke-linejoin:round;
  }
  .why-feature__body{
    min-width:0;
    max-width:100%;
    overflow:hidden;
    padding:34px 0 0;
  }
  .why-feature__title{
    display:block;
    width:100%;
    max-width:100%;
    margin:0;
    color:#17140d;
    font-family:var(--serif);
    font-size:clamp(23px,6.35vw,26px);
    font-weight:400;
    line-height:1;
    letter-spacing:-.032em;
    white-space:normal;
    overflow-wrap:normal;
    word-break:normal;
  }
  .why-feature__copy{
    position:relative;
    display:block;
    padding:19px 0 0;
    color:#241c16;
    font-size:13.5px;
    line-height:1.4;
    white-space:normal;
    overflow-wrap:normal;
    word-break:normal;
  }
  .why-feature__copy:before{
    content:"";
    position:absolute;
    top:9px;
    left:0;
    width:38px;
    height:1px;
    background:#c7977d;
  }
  .why-feature__copy p{
    width:100%;
    max-width:100%;
    margin:0;
  }
  .why .why-sdu-action{
    margin:20px 0 0;
    text-align:center;
  }
  .why .why-sdu-cta{
    width:76%;
    min-width:238px;
    max-width:282px;
    height:50px;
    padding:0 22px;
    border:1px solid #c7977d;
    border-radius:5px;
    background:#c7977d;
    color:#fffaf4;
    font-family:var(--sans);
    font-size:13px;
    font-weight:700;
    letter-spacing:.08em;
    box-shadow:none;
  }
}

@media(max-width:360px){
  .why.section.content-width{padding-inline:12px}
  .why .why-feature{
    grid-template-columns:76px minmax(0,1fr);
    gap:12px;
    padding:16px 11px;
  }
  .why-feature__media:after{left:88px}
  .why-feature__icon{width:66px;height:66px}
  .why-feature__icon svg{width:28px;height:28px}
  .why-feature__number{left:100px;font-size:38px}
  .why-feature__body{padding-top:36px}
  .why-feature__title{font-size:24px}
  .why-feature__copy{font-size:14px;line-height:1.45}
}